The Hire That Decides the Return: A Different Profile for Senior Housing's Most Important Role

Most senior housing operators hire care directors against a profile that has more in common with luxury hospitality than residential care. The profile sounds right in interviews. It loses money over the holding period. With executive turnover in long-term care at 22 percent and stabilization timelines hanging on every senior site leader, the most leveraged decision in residential senior care is also the one most operators screen for the wrong way. Here is the profile we actually look for, and why it should matter to anyone underwriting this asset class.