The Hire That Decides the Return: A Different Profile for Senior Housing's Most Important Role
Most senior housing operators hire care directors against a profile that has more in common with luxury hospitality than residential care. The profile sounds right in interviews. It loses money over the holding period. With executive turnover in long-term care at 22 percent and stabilization timelines hanging on every senior site leader, the most leveraged decision in residential senior care is also the one most operators screen for the wrong way. Here is the profile we actually look for, and why it should matter to anyone underwriting this asset class.
Capital Returned to Senior Housing in 2026. The Real Bottleneck Is Now People.
Senior housing posted $24 billion in transaction volume in 2025 and recovered to 89.9 percent occupancy, with 86 percent of investors planning to increase exposure in 2026. For credible operators with track record, capital is no longer the binding constraint. People are. With industry turnover at 34.5 percent and a workforce net promoter score of 38, the differentiator in senior housing is no longer access to capital. It is the operators who can actually staff what they buy.